The British Pearson group is buying Grupo Multi, the largest provider of private language education in Brazil, in a major move into education in South America.
Peason will pay $720 million in cash to buy the company which currently has over 800,000 students and last year posted a profit of almost $70 million. This in a country with around 25% living below the poverty line.
Some see this as a move to offset the fall in education profits in Europe and the US due to a faltering economy.
Pearson will use the purchase to push its Wall Street brand of schools in the country.